Digitalist

The answer is on your site.

AI search that helps visitors find it.

We build AI answers into the search your site already has. A short, sourced answer appears at the top of the results, with the usual results right below – tuned on your visitors’ real questions and measured before launch.

Trusted by leading Nordic and global brands

FinnairViking LineHondaPostiCity of HelsinkiSpotifyForterro

Answers, not a list of links.Even across thousands of pages and PDFs.

The more you publish, the harder it gets for visitors to find the one answer they came for. Pages, guides, PDFs, whole knowledge bases: it adds up fast, and ordinary search just hands back a longer list of links to dig through.

A chatbot alone reaches only a fraction of visitors, and many just click it shut. AI search lives in the site search most people already use: the answer comes first and the familiar results follow right below, the same pattern people now see every day in web search. The same answers can run as a chat too.

On a big, content-rich site it reaches and serves more people, with an AI feature your users actually like. Every answer comes only from your own pages and files and shows its sources, and when the answer isn't there, it says so instead of guessing.

Sound familiar?
If any of these hit close to home, you’re exactly who we built this for.

Research and insights services
People can't find what they need, so they contact us or just leave the site.

The answer's usually right there, buried across pages, guides and PDFs. A few give up and phone or email. Most just leave, and you never hear the question they came with. Either way, the visit was wasted.

We've got so much content, and no good way to summarize it.

It's spread across your CMS, PDFs, SharePoint and other sites, and your search keeps surfacing old news instead of the page people actually need. Visitors don't know where to look, and you can't see what they're failing to find.

Everyone says "add AI", but we don't trust half the tools out there.

The pressure to 'do AI' is real, and so is the worry that a generic tool makes something up and embarrasses you. This one stays on your own content and cites every source, and when it doesn't have the answer it says so instead of guessing. That makes it a step you can actually defend.

We need to make the UX better without blowing up the whole website.

No year-long website renewal or a risky big-bang project. AI search slots into the search you already have, and because people just type a question in their own words, they actually use it instead of avoiding it.

Try the AI search
Go ahead, test our search

What you get
Clear answers, your content, our specialist team.

The Answers.
Built into your site's existing search, as a chat, or both. Visitors ask in plain language and get a short answer at the top of the results, with its sources and follow-up questions that guide them deeper, and the regular results right below. Answers can come from PDFs and other files as well as pages, with files clearly labelled, and they stay in the language of the page the visitor is on. Ranking follows your CMS, so current content comes before old news.

The Dashboard.
A control panel for the people who own the content. See an overview, test questions in a chat that answers exactly like the one on your site, and follow what visitors ask in the analytics. Choose what the search draws on, add material that isn't even published on the site, and adjust settings such as answer language yourself, without waiting for a developer.

The Service.
Not a tool you're left to configure. We tune and measure it on your own visitors' questions, check every change before it goes live, and run it as a managed, secure service with file processing included. When search reveals gaps in your content, you can fill them yourself in the dashboard, even with content that isn't published on your site. One setup cost and a fixed monthly fee, with no token or usage bills.

Proven in a client pilot

Our first client pilot is a large Finnish higher-education website: nearly 9,000 pages and over 2,300 PDFs and other files, all searchable. Measured on the client's own test questions, about 30% of answers now draw on a file, old news fell from 27% to under 7% of cited sources, and not one source was cited in the wrong language.

We check every improvement against fixed sets of test questions, so making one thing better doesn't quietly make another worse.

Investment in better user experiences

99€

From 99€ a month

A setup cost starting from 9900€ covers planning, design, building and launching AI search on your content, scoped to how much you index. From there a fixed monthly fee starting from 99€, depending on your site traffic, covers hosting, the AI and the managed service, with no per-question or token bills to worry about.

3wk

First working prototype

We index your content and put real AI search live for you to test in about three weeks, before you commit to the full rollout.

30%

Measured, not claimed

In our first client pilot, about 30% of answers to the client's own test questions came from PDFs and other files, content ordinary site search rarely surfaces. Every answer shows its source, and when the answer isn't there, it says so instead of guessing.

Oh... FAQ
We hear this a lot.

How can I add AI-powered search to my website?
We build it into the site search you already have. A visitor types a question in plain language and sees a short, sourced answer at the top of the results page, with the regular results right below. It's the same pattern people already know from the AI summaries in web search, so nobody has to learn anything new. It uses only your own content. Drupal has ready-made modules, and any other CMS or site can send its content through our HTTP API.

Can AI answer questions using only my own content, without making things up?
‍
That's what it's built for. A retrieval-based approach (sometimes called RAG) answers from the content you've indexed and cites the exact page or document behind each answer. When your content doesn't hold enough evidence, it says so rather than guessing, and a grounding check flags answers that are only weakly supported. It works only from what you've indexed, never the open web.

How do you know the answers are any good?
We measure them against the client's own test questions. In our first client pilot, a large Finnish higher-education website with nearly 9,000 pages and over 2,300 files, about 30% of answers now come from PDFs and other files, content that ordinary site search rarely surfaces. Because ranking signals come from the CMS, old news fell from 27% to under 7% of cited sources, and not a single source was cited in the wrong language. Every improvement is checked against fixed sets of test questions, so making one thing better doesn't quietly make another worse.

How is this different from off-the-shelf AI site search tools?
Most AI site search tools are separate products: they index your site, add their own search and leave the tuning to you. Our AI search is built into your existing search and CMS, so ranking follows your content structure, with current pages before old news. We measure it on your own visitors' questions and check every change before it goes live. The dashboard shows what visitors ask but can't find, and you can add the missing answers yourself, even content that isn't published on your site. And because we're also a web partner, we're there for bigger fixes to structure or accessibility. Running costs stay predictable: from €99 a month after setup.

How do I make a large, content-heavy website easier to search?
‍
Ordinary keyword search struggles once you have thousands of pages, PDFs and documents, because it hands back a list of links instead of an answer. AI-assisted search reads across all of it and gives a direct, sourced answer to a plain-language question, with follow-ups that guide people deeper. The more content you have, the more it helps.

Is it a search or a chat? Will it replace my chatbot?
It can be either, or both. Build it into your existing search results, run it as a chat, or offer both on the same content with the same sourced answers. It also sits happily alongside an existing chatbot, and your regular search results stay in place. Nothing gets ripped out.

Is AI website search GDPR-compliant, and is my data used to train AI models?
Your content is never used to train any AI model. It is stored in Helsinki, Finland. Answers are generated by hosted model providers through our own model gateway, which does not log question or answer text; model inference is not limited to the EU. Questions are kept for 90 days for analytics, and IP addresses are stored only with flagged security events, for 180 days. Our technical brief covers data residency, privacy and security in detail.

What content can it search?
Whatever you choose to send it: website pages and blog posts, PDF files with a text layer, Word (DOCX) and PowerPoint (PPTX) documents, course catalogues and guides. Content arrives through our Drupal modules, our HTTP API or upload. You can also add content that isn't published on the public site at all. Files are processed for you as part of the service, so there's no extra setup or infrastructure on your side, and an answer that comes from a file is clearly labelled as one. Scanned PDFs, images, video and spreadsheets aren't supported yet.

What does it cost?
A one-off setup starts from 9900€, and the fixed monthly fee starts from 99€, covering hosting, the AI and the managed service. There are no per-question or token bills, so the running cost stays predictable.

How long does it take to go live, and who maintains it?
‍
You'll have a working prototype on your own content in about three weeks, and full production typically in 4 to 6 weeks. We run it as a managed service afterwards, so there's nothing for your team to maintain.

Does it work in more than one language?
Yes. It understands questions in multiple languages and, by default, answers in the language of the page the visitor is on, citing sources in that same language. We can adjust this for you as part of the service. In our client pilot, not a single cited source was in the wrong language.

Is it accessible?
Yes. Accessibility is built in, not bolted on. Inside your site search, the AI answer is simply part of the normal search results page: a standard search form, a clearly labelled answer block and a results list, so it works with a keyboard and a screen reader as it is. Our answer box, chat and other web components are built to WCAG 2.2 AA, which goes beyond the WCAG 2.1 AA level required of public-sector websites in Finland and across the EU. In chat, that means full keyboard use, managed focus, and new answers announced to screen readers. Answers are plain, structured text with clearly labelled source links, so they're easy to follow with assistive technology too.

Close-up black-and-white portrait of a person with a surprised, questioning expression

Where it’s running
A public-sector pilot, a global B2B company and our own site

FINEEC platform on a laptop

Higher-education pilot

AI answers at the top of the main site search of a large Finnish higher-education website: nearly 9,000 pages and over 2,300 files, in Finnish and English.
People in Helsinki

Forterro

AI search in build for an international software company’s product websites, all running on one Drupal multisite platform.
A woman looking at desktop with an open Forterro website

Try it on our site

Ask a question in the search on digitalist.fi and see a sourced answer above the regular results.

Let's talk
!

Let's
talk!

Petteri Hellgren
Business Development Director