Waypoint
Know where AI actually helps (and where it sucks).
Trusted by leading Nordic and global brands
.webp)
AI advice is everywhere.Useful advice about your process isn’t.
We map one process the way it really runs, not the way it's written down. That means the actual numbers: how long things take, where they jam up, what they cost, and real conversations with the people inside the process and the customers on the other end of it.
Then we tell you where AI changes the game, where it just speeds things up a bit, and where it's honestly not worth the bother. No strategy deck. No vendor pitch. Just a clear read on what's worth doing, and enough to act on it without second-guessing.
Sound familiar?If any of these hit close to home, you’re exactly who we built this for.
What you getThree things you walk away with.
The Map.
How the process actually works today, drawn out properly — the real version, not the one in the handbook.
Core Insights.
The numbers and the human reality sitting inside that map, built in rather than stapled on at the end.
Roads Ahead.
Your real options from here. Sometimes one obvious move, sometimes a few worth weighing. Specific enough to decide on either way.
Super-boost with our related services:
Fixed price, fixed scopeNo open-ended bills, no surprises.
3 to 6 weeks
From kickoff to a clear answer. No retainer that quietly runs all year.
Fixed price from 15k€
Small enough to sign off without a procurement saga.
Most fail, we don't
80% of AI pilots fail. Almost always because nobody mapped the process first. That's the bit we do.
Oh... FAQWe hear this a lot.
Where should we actually start with AI?
Start with one process you already own and feel pressure to fix, not a company-wide strategy. Pick something concrete — a slow approval, an expensive handoff, a growing support queue. Understand how it really works today, then find the one or two places AI changes the maths. That's the whole idea behind a Waypoint.
Why do so many AI pilots fail?
Usually because nobody fixed the process first. Teams bolt AI onto a workflow they don't fully understand, and it either breaks in the same places it always did or automates the wrong step. Mapping how the work actually happens is what separates a pilot that sticks from one that quietly dies. Somewhere north of 80% of pilots don't make it, and this is most of the reason.
How is this different from an AI strategy consultant or a maturity assessment?
Most hand you a generic framework or a trends deck with your logo on it. Waypoint maps your actual process and tells you specifically where AI helps and where it doesn't. You leave with a decision, not a scorecard.
We already have process documentation. Why isn't that enough?
Because documentation describes how the process is meant to work, not how it really does. The gap between the two is usually exactly where the cost, the delay, and the AI opportunity are hiding. Waypoint maps the real thing.
What do I get from a Waypoint?
Three things: a map of the process as it really runs, the numbers and insights behind it, and a short list of realistic moves — including where AI fits and where it doesn't. It's backed by your own operational data and the people who actually do the work, so it's something you can act on rather than file away.
How much does it cost?
Waypoint is fixed price, from €15,000. It's deliberately set at a level a function head or line manager can sign off without a drawn-out procurement process, so you can actually get moving.
How long does it take?
Three to six weeks, kickoff to answer. It's short on purpose — long enough to get the truth, not so long it turns into an open-ended consulting bill.
What happens after? Do we have to commit to a big build?
No. The diagnosis stands on its own. If the options point to building something, we can do that, but it's shaped by what we found rather than sold to you up front. Plenty of people take the map and run with it themselves.
.webp)
Selected work
Varjo
Viking Line
Finnair
Let's
talk
!
Reach
out!
