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Know where AI actually helps (and where it sucks).

eCommerce-ratkaisumme muuttavat klikkaukset konversioiksi, yhdistäen suunnittelun taidokkuuden teknisen tarkkuuden kanssa luodakseen unohtumattomia ostokokemuksia. Räätälöityinä ja skaalautuvina takaamme sujuvat toiminnot, tehokkaan backendin ja saumattomat maksut, tehden meistä go-to-kumppanisi digitaalisessa menestyksessä.

Johtavat pohjoismaiset ja kansainväliset brändit luottavat meihin

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AI advice is everywhere.purettuna

We map one process the way it really runs, not the way it's written down. That means the actual numbers: how long things take, where they jam up, what they cost, and real conversations with the people inside the process and the customers on the other end of it.

Then we tell you where AI changes the game, where it just speeds things up a bit, and where it's honestly not worth the bother. No strategy deck. No vendor pitch. Just a clear read on what's worth doing, and enough to act on it without second-guessing.

Tehdään online-shoppailusta elämys.
If any of these hit close to home, you’re exactly who we built this for.

“Everyone’s asking what we’re doing about AI, and I don’t have a straight answer.”

You're being asked to show progress, but nobody's told you what's actually realistic for your operation. That's not something another webinar or vendor demo fixes. It's a question about one specific process, and that one's answerable.

“We tried an AI pilot. It went nowhere.”

Most do. Usually the process underneath was never sorted out first, so the pilot automated a mess or broke exactly where the old workflow always broke. Get the process clear before you build, and the odds change completely.

“I can’t tell what’s a real opportunity and what’s just hype.”

Fair. The noise is deafening right now. The only way through it is to look at how your work actually happens and where the time and money really go, then line that up against what AI is genuinely good at. Everything else is guesswork.

“I have to justify every euro, and a big consulting project is off the table.”

Completely reasonable. Discretionary budgets are tight, and nobody's signing off a six-figure discovery phase right now. That's exactly why Waypoint is fixed-scope and fixed-price from €15K — small enough to approve without a fight, and specific enough to take to whoever holds the purse strings.

Request a Waypoint
Got a process under pressure? Let’s take a proper look at it.

What you get
Three things you walk away with.

Fixed price, fixed scope
No open-ended bills, no surprises.

3–6

3 to 6 weeks

From kickoff to a clear answer. No retainer that quietly runs all year.

€15K

Fixed price from 15k€

Small enough to sign off without a procurement saga.

80%+

Most fail, we don't

80% of AI pilots fail. Almost always because nobody mapped the process first. That's the bit we do.

Oh... FAQ
We hear this a lot.

Where should we actually start with AI?
Start with one process you already own and feel pressure to fix, not a company-wide strategy. Pick something concrete — a slow approval, an expensive handoff, a growing support queue. Understand how it really works today, then find the one or two places AI changes the maths. That's the whole idea behind a Waypoint.

Why do so many AI pilots fail?
Usually because nobody fixed the process first. Teams bolt AI onto a workflow they don't fully understand, and it either breaks in the same places it always did or automates the wrong step. Mapping how the work actually happens is what separates a pilot that sticks from one that quietly dies. Somewhere north of 80% of pilots don't make it, and this is most of the reason.

How is this different from an AI strategy consultant or a maturity assessment?
Most hand you a generic framework or a trends deck with your logo on it. Waypoint maps your actual process and tells you specifically where AI helps and where it doesn't. You leave with a decision, not a scorecard.

We already have process documentation. Why isn't that enough?
Because documentation describes how the process is meant to work, not how it really does. The gap between the two is usually exactly where the cost, the delay, and the AI opportunity are hiding. Waypoint maps the real thing.

What do I get from a Waypoint?
Three things: a map of the process as it really runs, the numbers and insights behind it, and a short list of realistic moves — including where AI fits and where it doesn't. It's backed by your own operational data and the people who actually do the work, so it's something you can act on rather than file away.

How much does it cost?
Waypoint is fixed price, from €15,000. It's deliberately set at a level a function head or line manager can sign off without a drawn-out procurement process, so you can actually get moving.

How long does it take?
Three to six weeks, kickoff to answer. It's short on purpose — long enough to get the truth, not so long it turns into an open-ended consulting bill.

What happens after? Do we have to commit to a big build?
No. The diagnosis stands on its own. If the options point to building something, we can do that, but it's shaped by what we found rather than sold to you up front. Plenty of people take the map and run with it themselves.

Selected work

A man using VARJO headsets

Varjo

Digitalist built three webshops for Varjo in just nine weeks. Using a composable e-commerce approach, we enhanced user experience, improved scalability, and delivered tailored B2B and B2C storefronts.
Viking Line ferry

Viking Line

Digitalist partnered with Viking Line to develop a future-proof digital platform and innovative onboard app, enhancing passenger experiences and helping Viking Line stand out in the Baltic Sea cruise market.
Finnair fleet

Finnair

Digitalist partnered with Finnair to create a customer-driven innovation culture, engaging global customers early in service development and enhancing the airline's ability to differentiate in a competitive market.

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Jussi Hermunen
CEO, Digitalist Experience